I was reading through a topic on marketing personas, fictional characters used to represent your customer or target audience. You will give your persona a name, age, interests and any other characteristic you deem necessary to be able to visualise them. Then it hit me that I should be using the same concept when designing lesson plans. In fact, this should be relatively easy as I often know who I will be teaching or training. I will write an update at a later stage to tell you how well it is going.
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